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The Soundboard Blog

Tips, tricks and news from the Soundboard team.

Where to Share Content

So, how do you know where to share the content Soundboard curates for you?

At Soundboard, we believe there are two basic types of content sharing:

  1. One-to-one
  2. One-to-many

The first type, one-to-one, is all about thinking of individuals. It could be anybody: friends, customers, leads, etc. Once you have that person in mind, try to find content relevant to them.

Whether it be an article that connects to one of their hobbies or a video talking about a trending topic they care about, you should select content which is engaging to them, not content that attempts to sell them something.

One-to-one content should be shared in private messengers such as Facebook Messenger or LinkedIn direct messaging. This gives the recipient a sense that you were thinking of them, and not simply thinking of them as a dollar sign.

The second type is one-to-many, which, like it sounds, is broadcasting your content publically. Typically, the content needs to be a bit broader so as to appeal to a wider audience.

Even in one-to-many sharing, though, the goal is to find content that interests the group or groups you are targeting. This kind of content is not about your product or your pitch; it’s about sharing something that makes this group feel appreciated. Your pitch comes later.

Facebook groups, Twitter and LinkedIn are great places to post one-to-many content.

Soundboard has all of the content you need, available to be shared with a few clicks. All you have to do is determine where your content is going. The best way to do that is to think about your audience and your prospects.

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