So, how do you know where to share the content Soundboard curates for you?

At Soundboard, we believe there are two basic types of content sharing:

1. One-to-one
2. One-to-many

The first type, one-to-one, is all about thinking of individuals. It could be anybody: friends, customers, leads, etc. Once you have that person in mind, try to find content relevant to them.

Whether it be an article that connects to one of their hobbies or a video talking about a trending topic they care about, you should select content which is engaging to them, not content that attempts to sell them something.

One-to-one content should be shared in private messengers such as Facebook Messenger or LinkedIn direct messaging. This gives the recipient a sense that you were thinking of them, and not simply thinking of them as a dollar sign.

The second type is one-to-many, which, like it sounds, is broadcasting your content publically. Typically, the content needs to be a bit broader so as to appeal to a wider audience.

Even in one-to-many sharing, though, the goal is to find content that interests the group or groups you are targeting. This kind of content is not about your product or your pitch; it’s about sharing something that makes this group feel appreciated. Your pitch comes later.

Facebook groups, Twitter and LinkedIn are great places to post one-to-many content.

Soundboard has all of the content you need, available to be shared with a few clicks. All you have to do is determine where your content is going. The best way to do that is to think about your audience and your prospects.